Getting your online content right is a balancing act. Businesses need to get their message across without serving up a mountain of text. That’s because website visitors have a habit of scanning down a page before reading it and instantly making a decision about its readability. If they see a big block of text then there’s a good chance they won’t be reading it.
Hint: Whatever you do with your content and whoever you decide should write it – make sure it’s the bare bones version.
So where does that leave us with search engines? I mean, should we write for people or should we write for search engines?
The answer is both.
Tenacity writes content that’s easy for us mere mortals to read and is written in a way that draws the attention of search engines. Forget about keywords – think about quality, relevant and structured content.
Tenacity ensures your content leads the reader down the page or to a point where you need them to be. Our content provides readers with relevant information in a concise way so they’re instantly informed about what you do.
We also write content that matches the arena you’re targeting. For example, product content is laid out for better comprehension and easier decision making while social media content might be written in a more informal and friendly way.
Whatever your content needs, Tenacity can help.