Testing is vitally important. Think of it as a kind of Darwinian process where the best performing campaign or ad gets split or customised in a measurable way. The more successful version of your campaign or ad gets promoted while the poorly performing campaign gets dropped.
If we don’t push the boundaries of your campaign we’ll never know what we can really achieve out of them.
Depending on the type and level of your campaign, Tenacity can test* various types of landing pages, content, email structure and so on.
*Testing may incur additional charges