Cert IV Business Computing

Cert IV Small Business

Cert IV Marketing & Communications

Certified: Google Ads Search

Certified: Google Ads Display

Over 20 years experience as a business owner

Why choose Tenacity?

To understand why Tenacity is a good choice for your search engine marketing it’s probably a good idea to give you a brief history of my background. You see, I’ve been a business owner since 1996 and I’ve used my experience, my technical training and pay per click advertising to grow them into very profitable enterprises.

So yes my business experience is extensive but my online marketing history goes way back to 2000 where I first started using goto.com. Goto.com was one of the first Pay Per Click (PPC) services I encountered and  if memory serves, it offered traffic at around 1 to 5 cents per click!

In 2001 I started dabbling in Search Engine Optimisation (SEO) when the internet was still in its infancy. I had a business building websites and back then you could pepper a site with a few keywords here and there, then load up your content in much the same way. Next thing you knew you had ranked at the top of the Search Engine Results Page (SERP).

But I guess all good things must come to an end and our friends at Google and Bing have long since wised up to that strategy.

Fast forward to 2009 where I started using Adwords more and more for my own business marketing. Adwords played a big part in the phenomenal growth that business experienced and over the next 6 years it grew from a local operation to an Australia wide player in its marketplace. In 2016 I sold that business and I now concentrate wholly and solely on helping other business people get the most out their online marketing dollars.

It’s now my role to send qualified traffic to your website and get that traffic to convert at the lowest possible cost.